Michael Gough

Michael Gough

Partner

J.D., University of Michigan Law School
M.A. in Economics, University of Michigan
B.S. in Economics, Massachusetts Institute of Technology
734.214.2232

Contact Michael

Mike Gough joined applEcon in 2005 while pursuing dual degrees at the University of Michigan in Law and Economics. He is currently a Ph.D. candidate in Economics. He has consulted across a diverse set of industries including: software, consumer electronics, refining, securities trading, automobiles and athletics.  Prior to graduate school, he was an economist in the Boston office of Decision Economics.

Consulting Experience

Morelock Enterprises, Inc. v. Weyerhaeuser Co.

Antitrust Damages for Plaintiff

applEcon developed and implemented two methods to calculate the overcharge to purchasers of finished alder lumber, leading the judge to certify a class of direct purchasers and the jury to award the class $28 million. Weyerhaeuser operates mills in the Pacific Northwest that buy hardwood sawlogs and sell finished lumber, primarily red alder, a species…

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NCAA

Antitrust

United States District Court for the Central District of California, Western Division The National Collegiate Athletic Association (“NCAA”) and its Division I member schools restrict the amount of athletic-based financial aid that student-athletes may receive below the actual cost of attending college. Suit was brought on behalf of a class of student-athletes alleging that this restriction…

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Unocal Damages

Damages Analysis, Antitrust

United States District Court in the Central District of California Unocal influenced California regulators to adopt regulations that, unbeknownst to regulators, conferred monopoly power upon Unocal.  applEcon quantified the resulting overcharges paid by California consumers, which helped class members to win a settlement of $48 million. Unocal filed patent applications for certain gasoline formulations, and…

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Unocal Liability

Liability, Antitrust

United States District Court for the Central District of California Unocal influenced California regulators to adopt regulations that, unbeknownst to regulators, conferred monopoly power upon Unocal.  applEcon helped California gasoline consumers to win a settlement of $48 million. Unocal filed patent applications for certain gasoline formulations, and subsequently proposed that formulations covered by its patent…

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Datel Holdings Ltd. et al. v. Microsoft Corporation

Antitrust, Liability

U.S. District Court for the Northern District of California Gamers will retain access to aftermarket peripheral devices for Microsoft’s Xbox 360 video game console as a result of a settlement between Microsoft and Datel. Owners of Datel memory units were surprised to find, that a required software patch for Xbox 360 rendered their Datel gaming…

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In re: TFT-LCD (Flat Panel) Antitrust Litigation

Antitrust, Damages Analysis, Class Certification

U.S. District Court for the Northern District of California applEcon helped a class of U.S. consumers to obtain settlements totaling $1.082 billion from a cartel of manufacturers of liquid crystal display (LCD) panels. LCD panels are flat video displays used in computer monitors, laptop computers, and televisions. The nine manufacturers that comprised the cartel supplied…

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CRT Class Certification

Antitrust, Damages Analysis, Class Certification

U.S. Northern District of California Testimony from Dr. Janet Netz of applEcon assisted purchasers of cathode ray tube (CRT) televisions and computer monitors in obtaining a recommendation for class certification from the Interim Special Master who wrote: “Having undertaken a rigorous analysis of plaintiffs’ evidence (particularly, the reports of Dr. Netz), the Interim Special Master…

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In re: Cathode Ray Tube (CRT) Antitrust Litigation

Antitrust, Damages Analysis, Class Certification

U.S. Northern District of California Testimony from Dr. Janet Netz of applEcon assisted purchasers of cathode ray tube (CRT) televisions and computer monitors to obtain cash settlements totaling $563 million from seven CRT manufacturers. applEcon supported class counsel throughout the legal process, submitting nine expert reports related to class certification, antitrust liability, damages, and other…

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Class Action Cases Against Microsoft

Antitrust, Liability, Causation, Damages, Class Certification for Plaintiffs

U.S. vs. Microsoft concluded that Microsoft had exercised power over PC operating system prices, but awarded no damages to consumers. Consumers in seven states received over $1.6 billion in settlements from Microsoft from antitrust suits that relied on applEcon for its liability and damages expertise. applEcon’s first and largest state case on behalf of consumers…

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